You may not have enough budget to market your small business the traditional way such as printing flyers, advertising on local newspapers or radio station but that doesn’t mean that there aren’t effective ways to get your brand or small business out there.
Here are six ways to advertise your business online for free:
1. Use free local listing services or business directories
If you have a valid address where you business is operating you can register your company for free with Google Business allows it to be found more easily on Google searches and it shows up on Google Maps. All you have to do is fill out the form and register, then get your business verified through their confirmation process, which can be done with mail that you will receive from Google.You can also advertise or list your business on business directory such as Hotfrog, Entrepo, ActiveWeb, Cylex Business Directory, YelloSa Business Directory, Brabys, SAYellow, Best Directory, MyCityInfo, Yalwa and many more.
2. Use social media to promote your business
You can use social media such as Twitter, Instagram and Facebook to attract customers, build ongoing relationships with customers online and increase brand awareness for your business. Create Facebook page for your business and post your products on Facebook Business Groups. You cal also have a direct channel with you customers on Twitter. Networking on LinkedIn—both at the personal and company level—can be another way to help your startup.
3. Start a blog
A blog not only helps your company get its name out through followers, but is a way to connect with your consumers more directly. But remember that one of the major keys of blogging is to keep your stream updated as frequently as you can. You can create a free blog on WordPress, Wix and Blogger.com, etc
4. Put up multimedia on YouTube and Flickr
YouTube provides a free way to distribute creative promotional videos, but in order to succeed you must put up content that people want to view and are relevant to your business—a simple ad will not work. A Flickr profile can also help by giving you one place to compile all the photos for your business, and allows you to link back to your website.
5. SEO your company website
Search engine optimization cannot be underestimated in the world of constant Googling. Pick up a book or head over to an online how-to-guide on SEO and make sure your site is primed for performance on search engines.
6. Press releases
Every time your business does something newsworthy, don’t hesitate to write a press release—maybe media will pick up on it and give you a free exposure. They’re a powerful media tool to use to help generate publicity, and having free distribution of them is a bonus. There are Free South African press release websites that you can use for your press releases, such as Mynewsroom, Pressportal and MyPR.